FreeNo-obligation comparison

Compare life
insurance quotes.

Protect the people you love from £5 a month.Your price depends on your age, health, lifestyle and cover choices.

Trustpilot Rated ExcellentBased on 21 reviews
Compare quotes from our panel
Answer a few questions and we’ll compare for you.
£
£
£
£
£
£
£
£

We compare quotes for you and confirm your price on a callback.

Your price depends on your age, health and the cover you choose.

Why compare life insurance with Life Adviser?

Compare providers

Get quotes from a range of UK life insurance providers and choose the cover amount and length that suit you.

Quick and simple

Start your quote online in just a few minutes and get expert advice.

A regulated broker

Life Adviser is a trading style of PJG Financial Limited, authorised by the FCA.

A mother lifting and kissing her baby in a nursery

Life insurance basics

What is life insurance?

Life insurance pays your loved ones a lump sum if you die during the policy term. It can help your family stay financially secure at a difficult time.

You choose how much cover you want and how long it lasts. If you die while the policy is active, your family can make a claim, and if it is accepted, the insurer pays the agreed amount.

  • Usually paid as a single lump sum
  • You choose the cover and the term
  • Your family can use it however they need

How does Life Adviser life insurance work?

Life Adviser helps you compare cover, policy length and providers, so you can choose protection that suits you. Apply online yourself, or over the phone with help from a qualified protection adviser.

1

Choose your cover

Decide how much cover you need and how long it lasts.

2

Answer a few questions

Tell us about your health, lifestyle and smoking status.

3

Pay monthly

Keep your cover in place with a monthly payment.

Types of life insurance compared

Start with the cover most families actually need, then compare every option. The lowest price is rarely the right fit.

Most families pair two policies

Level term pays your family if you die.1 Critical illness pays you if you survive a serious illness.2 Together they cover both outcomes, and as one combined policy the cost is often lower.

Around £50 / month for both Compare quotes
Policy typeBest forHow payout worksTypical cost p/mThings to consider
Level term Families wanting fixed cover Pays a fixed lump sum if you die during the policy term Around £25 per month1 Good for family protection, but the cover does not rise with inflation.
Decreasing term Repayment mortgage cover Payout reduces over time, usually in line with a mortgage balance Around £17 per month1 Often cheaper, but the payout gets smaller over time.
Whole of life Lifelong cover and estate planning Pays out whenever you die, as long as premiums are paid Around £102 per month1 Covers you for life, but usually costs more.
Joint life Couples wanting one shared policy Pays out once, when the first person dies Around £37 per month1 Can be cheaper than two policies, but usually pays only once.
Over 50s Older applicants wanting simple acceptance Usually pays a fixed lump sum when you die, after a waiting period Around £29 per month1 Easy to apply for, but payouts can be lower and premiums add up.
Critical illness cover People wanting a lump sum after serious illness Pays a lump sum if you are diagnosed with a covered critical illness Around £25 per month2 Valuable protection, but illnesses and definitions vary by insurer.
Income protection People who rely on their income Pays a monthly income if illness or injury stops you working From around £18 per month3 Price rises with your age, cover amount and how long it pays out.
Paul Gillooly, Founder of Life Adviser

The cheapest policy is rarely the right one. Match the cover to the job: decreasing term for a repayment mortgage, level term to replace lost income, and critical illness cover for the years a serious illness could stop you earning. And protection does pay out. UK insurers paid a record £5.32bn in individual protection claims in the latest year, with more than 97% accepted.4

How we worked these out

Indicative UK averages for 2026, not quotes. Life cover figures are from myTribe’s analysis, based on Swiss Re Term and Health Watch 2025; critical illness and income protection are sourced separately. Each product uses a different basis, for example £150,000 of term cover or a £1,500 monthly income protection benefit. The package figure adds the level term and critical illness averages, and a single combined policy is often lower. Your price depends on your age, health, cover and insurer, so compare quotes to see your own.

Sources

  1. myTribe Insurance Experts, average cost of life insurance in the UK (2026), based on Swiss Re Term and Health Watch 2025.
  2. iaminsured, average cost of critical illness cover UK (2026).
  3. iaminsured, average cost of income protection insurance UK (2026).
  4. Association of British Insurers, individual protection claims statistics, latest year (published 2025). abi.org.uk

Life Adviser is a trading style of PJG Financial Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN 919697).

Life insurance cover calculator

A quick estimate of the cover your family might need.

£2,000/month
£500£5,000+
15years
5 years30+ years
Your estimated cover
£360,000

Replacing £2,000 a month for 15 years.

Get my personalised quote

An estimate only, not financial advice.

Can I get life insurance with pre-existing conditions?

Yes, cover is often still possible.

A pre-existing condition does not automatically mean you will be declined, and plenty of people with health conditions still find cover.

It usually comes down to three things: your condition, your overall health and the insurer you choose. Life Adviser lets you compare options from a range of insurers, so it is worth checking before you assume the answer is no.

What insurers may look at

Your condition

Many common conditions are straightforward to cover.

How severe it is

Mild or well controlled conditions are often viewed more favourably.

Treatment and medication

You may be asked about medication, treatment or recent symptoms.

When you were diagnosed

A long, settled history can count in your favour.

Your age and health

Your age, weight and general health also play a part.

Different rules apply

A no from one insurer is not a no from all.

Good to know

Answering application questions honestly and keeping up with your monthly payments can reduce the chance of problems if your loved ones ever need to make a claim.

Things to know before buying life insurance

A few simple things are worth understanding first. They help you choose the right policy and avoid surprises later.

1

Answer questions honestly

Give accurate details about your health, lifestyle and medical history.

2

Check what is covered

Policies have exclusions, so check when it would and would not pay out.

3

Keep up with payments

Miss payments and your cover could stop, leaving your loved ones unprotected.

4

Know your right to cancel

Most policies give you time to change your mind soon after buying.

5

Check terminal illness cover

Many policies pay out early if you are diagnosed with a terminal illness.

6

Consider writing it in trust

This can help the payout reach the right people more quickly.

7

Review your cover over time

Your needs may change if you buy a home, have children or take on debt.

Good to know. Life Adviser helps you compare life insurance options. Always read the policy details carefully before you buy.

Get advice over the phone

Prefer to talk it through? Our qualified protection advisers can help you compare options and answer your questions.

0800 3411 495

Free to call from UK landlines and mobiles.

Qualified protection advisers
Regulated by the FCA
Compare a range of providers

Client review

Fred L, a Life Adviser customer from Brighton
Excellent Trustpilot

Terrific experience securing life insurance, illness cover and income protection for my wife and I. Definitely made things simple and answered all my questions clearly making things really clear and easy to understand. Left me with peace of mind.

Fred L Brighton
Read the full review on Trustpilot

Life insurance FAQs

Clear answers to the questions people ask most before taking out cover.

It depends on who relies on you financially. If your death would leave family unable to cover a mortgage, rent, childcare or everyday bills, life insurance replaces that money with a cash lump sum. People with a mortgage, young children or a partner who shares the bills usually benefit most. If no one depends on your income, you may not need it.

A good starting point is enough to clear your mortgage and any debts, plus a few years of income for your family to live on. Many people choose around 10 times their yearly salary and then add the outstanding mortgage. Think about how long your family would need support, for example until the children leave home. Once you have a figure in mind, comparing quotes shows you what it costs.

Cover can start from around five pounds a month, but your price depends on your age, health, whether you smoke, the amount of cover and the length of the policy. Term life insurance, which runs for a set number of years, is usually the cheapest type. The younger and healthier you are when you start, the lower the price tends to be, and it is normally fixed for the life of the policy.

The main types are term life, whole of life and over 50s plans. Term cover pays out if you die within a set period, such as 25 years, and is the most popular choice for families and mortgages. Whole of life cover lasts for life and always pays out, so it costs more. Over 50s plans accept you without health questions but usually pay smaller amounts.

Most policies pay a cash lump sum to the people you choose if you die while you are covered. Term policies pay out only if you die within the term, while whole of life and over 50s plans pay out whenever you die. Many policies also pay out early if you are diagnosed with a terminal illness and expected to live less than 12 months.

Yes. Insurers look at your age, health, weight, family medical history and whether you smoke. Smokers usually pay more, and you count as a smoker if you have used any tobacco or vaping product in the last 12 months. Answering honestly matters, because wrong or missing information can stop a claim being paid.

Often yes. Many people with conditions such as high blood pressure, diabetes or anxiety can still get cover, though the price may be higher or a related cause may be excluded. Some insurers are more flexible than others, which is why it pays to compare. Always declare your full medical history, as leaving anything out can stop a claim being paid.

For most families it is worth it, and it is usually free to set up. Putting a policy in trust means the payout goes straight to the people you choose, rather than into your estate, so it normally avoids inheritance tax and reaches your family faster without waiting for probate, the legal process of sorting out someone’s estate. Your insurer or a solicitor can help you set one up.

A single policy covers one person. A joint policy covers two people, usually a couple, but it pays out only once, normally on the first death, and then ends. Two single policies cost a little more but pay out twice and stay in place if you split up. Many couples compare both before deciding.

Yes. Most cover is monthly with no fixed contract, so you can stop at any time and the cover simply ends. You also get a cooling off period, usually 30 days, to get a full refund if you change your mind early on. If your needs change, it is safer to set up new cover before cancelling the old policy, so you are never left unprotected.

Most claims are paid. Across the industry more than 90% of life insurance claims were paid in 2024, and many insurers pay over 95%, according to the Association of British Insurers. Claims are usually declined only when something important was not declared at the start, such as a health condition or smoking. If a claim is refused and you feel it is unfair, you can complain to the insurer and then to the free Financial Ombudsman Service.

You answer a few quick questions about you and the cover you want, then we look across leading UK insurers to find options that suit you. A qualified adviser checks the cover fits before you decide, so you are not left guessing. It is free to use and there is no obligation to buy.

Why trust Life Adviser?

Clear information, regulated service and trusted support when comparing life insurance.

15+ years of expertise

Financial services experience and life insurance insight.

Rated Excellent on Trustpilot

Based on 21 reviews.

FCA authorised

PJG Financial Limited is authorised and regulated by the FCA.

FRN 919697

ICO registered

Registered with the Information Commissioner’s Office.

ZB537016

Broker, not insurer

We help you compare quotes from a range of UK life insurance providers.

Life Adviser is a registered trading name of PJG Financial Limited (company number SC535782), 5 South Charlotte Street, Edinburgh, EH2 4AN.

Page Author Paul Gillooly Founder at Life Adviser

Paul is a UK financial expert with 15 years’ experience in financial services and financial advice. He creates clear, practical content to help people understand and compare life insurance. View Full Bio

Last Updated 28 Jun, 2026

We regularly review and update our content.

Life Insurance guides

How does life insurance work?

How Does Life Insurance Work? Life insurance pays a tax free lump sum to the people you choose if you

Read More

What is life insurance?

What Is Life Insurance and How Does It Work? Life insurance is a simple way to protect the people who

Read More

Family Life Insurance

Family Life Insurance Life cover arranged around your household, so if a parent dies your family is not left struggling

Read More